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Using an applied and experiential format, this course exposes students to theory, methods and research in organizational behavior and social psychology. Topics relating to individual differences and group dynamics in organizational settings are stressed. Learning occurs through discussion, group activities, and the completion of assessment instruments. Emphasis is on helping students understand and improve their skills in key areas, including decision-making, leadership, negotiation, and conflict resolution.
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| | (3-0-3) (Lec-Lab-Credit Hours)
The forces which govern the overall performance of the national economy are covered. Areas discussed include: supply and demand analysis, national income theory, monetary systems, alternative approaches to economic policy, current macroeconomic problems, and international economies.
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| | | (3-0-3) (Lec-Lab-Credit Hours)
The behavior of and interactions between individual participants in the economic system are covered. In addition to providing a theoretical basis for the analysis of these economic questions, the course also develops applications of these theories to a number of current problems. Topics include: the nature of economic decisions, the theory of market processes, models of imperfect competition
, public policy towards competition, and the allocation of factors of production.
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| | (3-3-0) (Lec-Lab-Credit Hours)
This course is offered for engineering and science students who are pursuing the entrepreneurship minor. Students are confronted with the challenges, problems and issues faced by inventors who seek to transform their inventions into economic viable innovations. This integrative course develops the fundamental business skills necessary to identify, evaluate, develop and exploit business opportunities.
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| | (3-0-3) (Lec-Lab-Credit Hours)
A technical and managerial perspective that considers the management of Information Technology (IT). Topics include hardware, software, data/information, networks, applications, organization considerations, and frameworks for managing. Students assess applications, analyze case studies, and explore important aspects of a company’s IT environment. This course requires in-class use of a laptop computer in the current Stevens configuration with Stevens wireless and TCP/IP access.
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| | (3-0-3) (Lec-Lab-Credit Hours)
During this first-year course, students gain a fundamental understanding of how businesses are organized, key functions within a company, and how companies operate, using a Business Plan model as the teaching tool. Students start their exposure to a group of companies to assist them in determining what company, product, or service they will choose for their Business Plan.
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| | (3-0-3) (Lec-Lab-Credit Hours)
During this first-year course, students develop skills in conducting an in-depth internal analysis of a company, to include the type of questions and information needed for a situational diagnosis of a company’s product or service, R&D efforts, operations, organization and management, and financial capabilities. Students continue their in-depth analysis of three selected companies, using the research and analysis learned in this course and BT 101.
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| | (3-0-3) (Lec-Lab-Credit Hours)
The purpose of this course is to provide the conceptual frameworks and decision-making tools required for success in both technology-based and non-technology-based markets: the student learns to define and select specific customer segments, to monitor the business environment for both opportunities and threats, with particular attention to the ever-changing technological and global context, and to develop marketing strategies for serving each targeted customer segment profitably. Although this course introduces the student to the basic theory and analytical methods characterizing modern marketing practice, there is an emphasis on both the marketing of technology products/services as well as the impact of technology on the general practice of marketing. Students are required to present both a detailed marketing plan and several rigorous case analyses.
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| | (3-1-3) (Lec-Lab-Credit Hours)
This course deals with the methods and principles of financial accounting. It focuses on the recording and measurement of the business activities and the preparation of financial reports. The emphasis is on summarizing activities for persons external to the business. Topics include: financial statements, principles of accrual accounting, the measurement and reporting of detailed balance sheet items, and the analysis of financial reports.
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| | (3-0-3) (Lec-Lab-Credit Hours)
The recent developments in Information Technology (IT) and e-business have brought dramatic changes in the way companies operate, compete, and conduct business. During this course, students are introduced to the organizational structure of e-business and are provided with a solid theoretical foundation for understanding applications from a managerial orientation. The focus is on how new technology is conducted and managed, in addition to its opportunities, limitations, issues, and risks. The goals for the course are to encourage students to develop skills in two areas: IT fundamentals and business applications. Specific topics include: architecture of IT, e-business and the Internet, future trends in IT, and understanding business applications as they relate to IT. This course requires in-class use of a laptop computer in the current Stevens configuration with Stevens wireless and TCP/IP access.
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| | (3-0-3) (Lec-Lab-Credit Hours)
This course introduces students to innovation and creativity. Included are techniques to stimulate creativity in groups and individuals. The course utilizes individual and team projects to develop an intrinsic understanding of the environment, humans’ interactions with it, and innovations to improve that interaction. Students report the results of their innovation efforts through written and oral presentations. This course is open only to Business and Technology majors.
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| | (0-0-0) (Lec-Lab-Credit Hours)
This course will broadly address the issue of how management decisions are made in a corporate business environment.The focus will be on understanding the tools, people and processes that are used in large public companies to make major decisions. We will explore this in the context of the major decisions made by senior management, as opposed to day-to-day decision-making. As a survey course we will only highlight the theory and detailed mechanics of complex decision-making. Our focus will be to discuss the issues faced by executives in solving complex problems that require their attention and review the methods used by business executives to handle uncertainty, mitigate risk and create outcomes that address the needs of the business. Throughout the course we will examine the decision-making process from the perspective of different departments; marketing, sales, corporate planning, production, financing, etc.While many of the planning, financial and analytical tools are common, their appli
cation within different departments can and will vary. The course will consist of two components: 1. Lectures and reading on decision-making tools, methods and procedures. 2. Business case discussion on the application of decision-making tools to timely issues faced by leading corporations.
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| | (3-0-3) (Lec-Lab-Credit Hours)
During this second-year course, students learn how to perform an external customer analysis on a company they have selected. Students will present their findings at the end of the semester, summarizing their customer satisfaction analysis. Students gain an understanding and appreciation of the issues that must be addressed to initiate a Customer Satisfaction Measurement (CSM) program, the issues involved in the development and implementation of CSM, and, finally, managerial considerations involved in CSM. Topics include: customer satisfaction, "Customer Value Model," and collecting and analyzing demographic and psychographic data.
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| | (3-0-3) (Lec-Lab-Credit Hours)
Students continue to build upon the market research and situational analysis techniques from prior courses by evaluating the external factors that can significantly impact a company’s performance. Topics include: identifying key market-related forces and their impact on the company’s marketing strategy; the impact of technological and socioeconomic developments; analyzing and understanding the impact of economic development on a company’s financial strategy; and understanding the impact of legislative and regulatory actions. Students complete an externally-focused analysis of a company’s operations and use the results of the analysis to identify threats and opportunities related to that company’s performance.
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| | (3-0-3) (Lec-Lab-Credit Hours)
This course exposes students to the entire marketing research process, from the problem formulation stage (at the very beginning) to the research findings report (at the very end). This objective is achieved in two ways: in the classroom and in the field, where students are required to work closely with an actu
al business client on a marketing research project concerning an actual product or service. (The instructor assists the students in securing a business client.) During the course, the topics covered include the marketing research process and problem formulation, research design, primary data collection, data collection forms, attitude measurement, sampling procedures, sample size, collecting the data, data analysis, interpretation of results, and the final research report. The course builds heavily on the statistical foundation laid down during BT 221 Statistics. A statistical package (SPSS) is used during the analysis stage of the research process.
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| | (3-0-3) (Lec-Lab-Credit Hours)
This course deals with the methods and principles of managerial accounting. It is concerned with the use of accounting data by individuals within a business in order to enhance managerial decision-making and control. Topics covered include cost estimation and management, cost accounting systems, cost allocation, decision analysis, budgets, variances, and responsibility accounting.
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| | (3-0-3) (Lec-Lab-Credit Hours)
This course provides students with an understanding of the use of statistical methods as applied to business problems, in general, and to marketing research applications in particular. Topics include: descriptive statistics; probability theory; discrete and continuous probability distributions; sampling theory and sampling distributions; interval estimation; hypothesis testing; statistical inference about means, proportions, and variances; tests of goodness-of-fit and independence; analysis of variance and experimental design; simple and multiple regression; correlation analysis. This course has been developed with particular attention to the specific statistical foundation required by students enrolling in BT 214 Marketing Research the next term. A statistical package (SPSS) is used throughout the term.
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| | (3-0-3) (Lec-Lab-Credit Hours)
This course covers contemporary decision support models of simulation and forecasting for business activity. Students learn how to identify and co
nceptualize stochastic problems, choose the appropriate methods, collect and process the data (data mining), and create stochastic simulations. Analytical methodologies are based on statistical simulation, operations research optimization, and statistical forecasting. Computer simulations are performed on PCs equipped with a user-friendly graphical interface with multimedia reports generation for visualization. Students conduct business game simulations for group decision support. EM 345 may be taken as an alternative. This course requires in-class use of a laptop computer in the current Stevens configuration with Stevens wireless and TCP/IP access.
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| | (3-0-3) (Lec-Lab-Credit Hours)
This is the second in the four-course science and technology sequence for the business and technology program students. It is designed to provide students with an overview of modern science and technologies, as well as scientific and engineering methodologies. This course focuses on electricity and magnetism, including electromagnetic waves and optical phenomena and technologies.
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| | (3-0-3) (Lec-Lab-Credit Hours)
Students learn how to set preliminary goals, objectives, and strategies. They begin to develop the specific aspects of their business plan, including an actual sales/revenue plan. Topics covered also include preparing an research and development plan and the use of historical information to prepare sales, revenues, and marketing expense estimates. Students work independently and in class, individually and in teams.
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| | (3-0-3) (Lec-Lab-Credit Hours)
This course covers the basic managerial components of planning, organizing, influencing, and controlling with selected study and discussion of important and sometimes controversial topics including global management, social and ethical responsibility, human resources, change, leadership, and communication. By term-end, students are expected to complete the ‘Managerial’ portion of their Business Plan.
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| | (3-0-3) (Lec-Lab-Credit Hours)
This course covers capital budgeting, capital structure, dividend policy, mergers and acquisitions, and aspects of international finance. The impact of and techniques for web-based finance are also covered.
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| | (3-0-3) (Lec-Lab-Credit Hours)
A survey course that addresses the major financial markets, including the debt, equity, government securities, and commodity exchanges, designed to provide a basic appreciation of why these markets exist, who are the players, how they work, what are the rules, and how they are evolving. Considerable time is spent discussing in detail the nature of the principal financial instruments or securities that are being bought and sold in these markets. Within this context, participants will also discuss how money is being made and lost in these exchanges; financial theories of how these securities are pricing will not be discussed in detail.
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| | | (0-0-3) (Lec-Lab-Credit Hours)
Enhance your understanding of corporate financial reporting and generally accepted accounting principles so you can:Appreciate how GAAP impacts information reported in the financial statements; Identify quality of earnings issues; Recognize the potential for earnings management; Use accounting information to aid in equity valuation and/or credit analysis.
Prerequisites:
BT 115
(3-1-3)(Lec-Lab-Credit Hours)
This course deals with the methods and principles of financial accounting. It focuses on the recording and measurement of the business activities and the preparation of financial reports. The emphasis is on summarizing activities for persons external to the business. Topics include: financial statements, principles of accrual accounting, the measurement and reporting of detailed balance sheet items, and the analysis of financial reports.
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(3-0-3)(Lec-Lab-Credit Hours)
This course deals with the methods and principles of managerial accounting. It is concerned with the use of accounting data by individuals within a business in order to enhance managerial decision-making and control. Topics covered include cost estimation and management, cost accounting systems, cost allocation, decision analysis, budgets, variances, and responsibility accounting.
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| | (0-0-3) (Lec-Lab-Credit Hours)
Course exposes students to experts from a myriad of backgrounds to discuss current, relevant topics relating to accounting issues in the modern, global corporation and to give students a greater understanding of the accountant's role. Guests will speak for one-hour and the remainder of the time will be a question-and-answer session which will be intended to encourage a lively exchange of ideas. Prerequisites: Junior or Senior Standing; Grade of "B" or better in BT 115 and BT 215 or consent of instructor.
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| | (3-0-3) (Lec-Lab-Credit Hours)
The course is the third in a four-course sequence for the business and technology program students, designed to provide students with an overview of modern sciences and technologies, as well as scientific and engineering methodologies. This course presents an introduction to chemistry, functional and structural materials, and modern physics.
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| | (2-0-2) (Lec-Lab-Credit Hours)
This course will introduce the student to the basic principles of managing technology and innovation in the corporate environment and the critical role technology plays as a strategic resource to achieve an organization's business o
bjectives. Topics will include the evolution of technology and the technology lifecycle, understanding technological innovation in industry and organizational contexts, intellectual property, and the new product/service development process.
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| | (3-0-3) (Lec-Lab-Credit Hours)
Students learn how to use their business plan, deal with problems encountered, update, and get funding. They are exposed to the issues of law, ethics, and negotiation as applied to business implementation. Students are required to make their first full-plan presentation to peers and faculty. Topics include type of capital and alternative sources, venture capital, and building the organizational infrastructure for plan support.
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| | (3-0-3) (Lec-Lab-Credit Hours)
Students see the culmination of their efforts in this final semester. They make their presentation; it is evaluated by industry and venture leaders.
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| | (3-0-3) (Lec-Lab-Credit Hours)
This elective course provides students the opportunity to draw together and build upon the marketing and business knowledge acquired in prior courses. Students are challenged to apply and extend this knowledge in a variety of marketing opportunities, forecasting, test market interpretation, product management, pricing decisions, development of the marketing communication mix, and sales force management. Cases are extensively used.
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| | (0-6-2) (Lec-Lab-Credit Hours)
Students are required to join senior engineering project teams and contribute to the project in terms of helping the group develop a business plan for its design product.
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| | (0-6-2) (Lec-Lab-Credit Hours)
Students are required to join senior engineering project teams and contribute to the project in terms of helping the group develop a business plan for its design product.
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| | (3-0-3) (Lec-Lab-Credit Hours)
This course covers the fundamentals of contract law, aspects of environmental regulations, lobbying, ethics, and the law and negotiating techniques. Specific discussion includes the legal and ethical aspects of the new web-based economies and businesses internationally.
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| | (3-0-3) (Lec-Lab-Credit Hours)
This course introduces students to the managerial analysis and application of network and software applications necessary to develop, maintain, and enhance a business presence in the electronic marketplace. This course builds upon previous courses in Information Technology, including network and software applications from a management and implementation perspective, and introduces advanced concepts in these areas. This course requires in-class use of a laptop computer in the current Stevens configuration with Stevens wireless and TCP/IP access.
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| | (3-0-3) (Lec-Lab-Credit Hours)
This course covers differentiated and con
trasted aspects of an entrepreneurial organization. In addition, students are exposed to the latest e-business tools used to expand a business and facilitate entrepreneurial start-up firms. Included are differences in funding techniques, hiring and practice, and leveraging of supplier resources.
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| | (0-0-3) (Lec-Lab-Credit Hours)
The investment strategies course will focus on the different fundamental approaches and tactics used by leading investors to achieve their financial goals by: Targeted readings and class room discussions of investment styles, including momentum, growth, income, distressed, asset allocation, and vulture investing; Participating in a real-time market simulation game in which each student (or teams of students) will learn how to create viable portfolio's of stocks, bonds and other investments; while tracking their performance against the overall market and the class on a weekly basis throughout the course. No prior trading experience required. Students must be Juniors and have taken BT 115, BT 215 and be enrolled in BT 321. Students will develop portfolios and report during the semester on their progress. A final portfolio analysis report will be required at the end of the semester.
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| | (3-0-3) (Lec-Lab-Credit Hours)
This course focuses on the analysis and development of systems to meet the increasing need for information within organizations. It presents and analyzes various topics such as the systems development life-cycle, analysis and design techniques, information systems planning and project identification and selection, requirements collection and structuring, process modeling, data modeling, design of interface and data management, system implementation and operation, system maintenance, and change management implications of systems.
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| | (3-0-3) (Lec-Lab-Credit Hours)
This course takes an in-depth look at intellectual property rights, with a focus on key management issues and how one secures, manages, and enforces these rights. There is a major focus on the international an
d Internet aspects of intellectual property, but also on other areas of concern to business and technology managers, such as unique contexts in which intellectual property issues arise, events normally viewed under other areas of law but which impact intellectual property, and how to protect the firm and its intellectual property rights. The student will examine the current state of the law in these areas, as well as gain insight into the possible future direction of the law, helping the student become better prepared for today’s and tomorrow’s work and business environment.
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| | (3-0-3) (Lec-Lab-Credit Hours)
An introduction to the investment management process emphasizing measuring and managing investment risk and return. Topics will include investment objectives and constraints, modern portfolio theory, CAPM, efficient markets, stock and bond valuation models, performance evaluation, futures, and options.
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| | (0-0-3) (Lec-Lab-Credit Hours)
This is a case/project oriented course designed to provide a comprehensive perspective of how financial theory is used in solving valuation problems. The tools and techniques that will form the foundation of the course can be applied to a broad range of valuation topics that extend beyond securities (or public equities) and will encompass pricing for licensing, patents, options, and marketing agreements. Students interested in investment banking, strategic planning and/or business negotiations should consider this course.
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| | (3-0-3) (Lec-Lab-Credit Hours)
This seminar will examine the processes of globalization for multi-national companies and why they seek markets in other countries. US and foreign countries’ cultural, labor and management issues will be compared. How management practices transfer across cultures will also be examined. Includes visits to overseas companies as part of a field study experience.
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Wesley J. Howe School of Technology Management
Dr. Lex McCusker, Dean
Dr. C. Timothy Koeller, Associate Dean for Research & Academics
Louis F. Laucirica, Associate Dean & Director of Undergraduate Studies |
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