Business Plan I: Introduction to Business Planning and Field Study During this 1st year course, students will gain a fundamental understanding of how businesses are organized, key functions within a company, and how companies operate, based upon using a Business Plan model as the teaching tool. Students start their exposure to a group of companies to assist them in determine what company, product, or service they choose for their business plan. Where appropriate, the latest E-Business techniques will be taught and used.
This course will introduce students to innovation and creativity. Included will be techniques to stimulate creativity in groups and individuals. The course utilizes individual and team projects to develop an intrinsic understanding of the environment, human's interaction with it and innovations to improve that interaction. Students will report the results of their innovation efforts through written and oral presentations. Included will be guest lectures and laboratory visits to introduce the student to the innovation processes. This course is open only to Business and Technology majors.
This course is designed for undergraduate students in Business and Liberal Arts majors. It includes the following basic topics in calculus: the definition of functions, their graphs, limits and continuity; derivatives and differentiation of functions; applications of derivatives; and definite and indefinite integrals. Properties of some elementary functions, such as the power functions, exponential functions, and logarithmic functions, will be discussed as examples. The course also covers methods of solving the first-order linear differential equations and separable equations, and some basic concepts in multi-variable calculus, such as partial derivatives, double integrals, and optimization of functions.
Using an applied and experiential format, this course exposes students to theory, methods and research in organizational behavior and social psychology. Topics relating to individual differences and group dynamics in organizational settings are stressed. Learning occurs through discussion, group activities, and the completion of assessment instruments. Emphasis is on helping students understand and improve their skills in key areas, including decision-making, leadership, negotiation, and conflict resolution.
The focus of this course is on the behavior of and interactions between individual participants in the economic system. In addition to providing a theoretical basis for the analysis of these economic questions, the course also develops applications of these theories to a number of current problems. Topics include: the nature of economic decisions, the theory of market processes, models of imperfect competition, public policy towards competition, the allocation of factors of production, discrimination, poverty and earnings, and energy.
This is a first course in computer programming for students with no prior experience. Students will learn the core process of programming: given a problem statement, how does one design an algorithm to solve that particular problem and then implement the algorithm in a computer program? The course will also introduce elementary programming concepts like basic control concepts (such as conditional statements and loops) and a few essential data types (e.g., integers and doubles). Exposure to programming will be through a self-contained user-friendly programming environment, widely used by the scientific and engineering communities, such as Matlab. The course will cover problems from all fields of science, engineering, and business.
This is an introductory programming course using the Java language. The topics include: basic facts about object-oriented programming and Java through inheritance and exceptions; recursion; UML diagrams and how to read class diagrams; ethics in computer science; and some basic understanding about computer systems: the compile/link/interpret/ execute cycle and data representation. Close
During this 1st year course, students will develop skills in conducting in-depth internal analysis of a company, to include the type of questions and information needed for a situational diagnosis of a company's product or service, R&D efforts, organization and management, and financial strategies, Students are required to do more in-depth analysis on three selected companies, using the research and analysis techniques learned in this and last semester's course. Corequisites: BT 101
Business Plan I: Introduction to Business Planning and Field Study (3-0-0)
(Lecture-Lab-Study Hours)
Business Plan I: Introduction to Business Planning and Field Study During this 1st year course, students will gain a fundamental understanding of how businesses are organized, key functions within a company, and how companies operate, based upon using a Business Plan model as the teaching tool. Students start their exposure to a group of companies to assist them in determine what company, product, or service they choose for their business plan. Where appropriate, the latest E-Business techniques will be taught and used. Close
The purpose of this course is to provde the conceptual frameworks and decision tools required for the success in both technology-based and non-technology-based markets: the student learns to define and select specific customer segments; to monitor the business environment for both opportunities and threats, with a particular attention to the ever changing technological and global context; and to develop marketing strategies for serving each targeted customer segment profitably. Although this course introduces the student to the basic theory and analytical methods characterizing modern marketing practice, there is an emphasis on both the marketing of technology products/services as well as the impact of technology on the general practice of marketing. Students are required to present both detailed marketing plans and serveral rigorous case analyses.
This course deals with the methods and principles of financial accounting. It is concerned with the measurement of the results of business activities and with the preparation and use of financial reports such as the balance sheet and income statement. Topics include: the accounting cycle, principles of accrual accounting, the measurement and reporting of detailed balance sheet items and the analysis of financial reports. Ethical issues in accounting will be addressed.
The recent developements in information technology (IT) and e-business have brought dramatic changes in the way companies operate, compete and conduct business. During theis course, students are introduced to the organization structure of e-business and are provided with a solid theoretical foundation for understanding applications from a managerial orientation. The focus is how new technology is conducted and managed, in addition to what are its opportunities, limitations, issues and risks. The goals for the course encourage student to develop skills in two areas: Information Technology Fundamentals and Business Applications. Specific topics include: Architecture of IT; e-business and the Internet; future trends in IT; and understanding business applications as they relate to IT.
This course is designed only for undergraduate students in Business and Liberal Arts majors. It introduces basic concepts and methods in probability. Topics includes the definition of sample spaces, events, and their probabilities; elementary combinatorics and counting techniques; and conditional probability, the total probability, and Bayes' Theorem. The course also deals with concepts of discrete and continuous random variables and probability distributions; multi-random variables and their joint distributions; the mean, variance, and covariance of random variables; and the Central Limit Theorem and t-distributions.
This course is designed for undergraduate students in Business and Liberal Arts majors. It includes the following basic topics in calculus: the definition of functions, their graphs, limits and continuity; derivatives and differentiation of functions; applications of derivatives; and definite and indefinite integrals. Properties of some elementary functions, such as the power functions, exponential functions, and logarithmic functions, will be discussed as examples. The course also covers methods of solving the first-order linear differential equations and separable equations, and some basic concepts in multi-variable calculus, such as partial derivatives, double integrals, and optimization of functions. Close
During this 2nd year course that focuses on measuring customer satisfaction and expectations, students will gain an understanding and appreciation of the issues that must be addressed to initiate a CSM program, the issues that go into the development implementation and managerial considerations involved in CSM. Topics include: customer satisfaction; "Customer Value Model;" and collecting and analyzing demographic and psychographic data. Corequisites: BT 101,
Business Plan I: Introduction to Business Planning and Field Study (3-0-0)
(Lecture-Lab-Study Hours)
Business Plan I: Introduction to Business Planning and Field Study During this 1st year course, students will gain a fundamental understanding of how businesses are organized, key functions within a company, and how companies operate, based upon using a Business Plan model as the teaching tool. Students start their exposure to a group of companies to assist them in determine what company, product, or service they choose for their business plan. Where appropriate, the latest E-Business techniques will be taught and used. Close
Business Plan II: Diagnosing the Internal Capabilities of a Company (3-0-3)
(Lecture-Lab-Study Hours)
During this 1st year course, students will develop skills in conducting in-depth internal analysis of a company, to include the type of questions and information needed for a situational diagnosis of a company's product or service, R&D efforts, organization and management, and financial strategies, Students are required to do more in-depth analysis on three selected companies, using the research and analysis techniques learned in this and last semester's course. Close
This course provides students with an understanding of the use of statistical methods as applied to business problems, in general, and to marketing research applications in particular. Topics include: descriptive statistics; probability theory, discrete and continuous probability distributions; sampling theory and sampling distributions; interval estimation; hypothesis testing; statistical inference about means, proportions, and variances; tests of goodness-of-fit and independence; analysis of variance and experimental design; simple and multiple regression; correlation analysis. This course has been developed with particular attention to the specific statistical foundation required by students enrolling in BT214 Marketing Research the next term. A statistical package (SPSS) will be used throughout the term.
This course covers contemporary decision support models of forecasting, optimization and simulation for business activity. Students learn how to identify the problem situation, choose the appropriate methods, collect the data and find the solution. Handling the information and generating of alternative decisions based on operations research optimization, statistical simulation and system dynamic forecasting. Computer simulations will be performed on PCs equipped by user-friendly graphical interface with multimedia reports generation for visualization and animation. Students will also be trained in business game simulations for group decision support.
This course focuses on the managerial uses of accounting data for planning and control. It covers analysis of financial statements, cash flows, cost behavior,cost volume profit analysis, budgeting, decision making, responsibility accounting and cost allocation. Activity based costing and job order costing will also be addressed.
This course deals with the methods and principles of financial accounting. It is concerned with the measurement of the results of business activities and with the preparation and use of financial reports such as the balance sheet and income statement. Topics include: the accounting cycle, principles of accrual accounting, the measurement and reporting of detailed balance sheet items and the analysis of financial reports. Ethical issues in accounting will be addressed. Close
BT201 Students continue to build upon the market research and situational analysis techniques from prior courses by evaluating the external factors that can significantly impact a company's performance. Topics include: identifying key market-related forces and their impact on the company's marketing strategy; the impact of technological and social-economic developments; analyzing the impact of economic development on a company's financial strategy; and understanding the impact of legislative and regulatory actions. Students will complete an externally focused analysis of a company's operations and use the results of the analysis to identify threats and opportunities related to that company's performance.
Business Plan I: Introduction to Business Planning and Field Study (3-0-0)
(Lecture-Lab-Study Hours)
Business Plan I: Introduction to Business Planning and Field Study During this 1st year course, students will gain a fundamental understanding of how businesses are organized, key functions within a company, and how companies operate, based upon using a Business Plan model as the teaching tool. Students start their exposure to a group of companies to assist them in determine what company, product, or service they choose for their business plan. Where appropriate, the latest E-Business techniques will be taught and used. Close
Business Plan II: Diagnosing the Internal Capabilities of a Company (3-0-3)
(Lecture-Lab-Study Hours)
During this 1st year course, students will develop skills in conducting in-depth internal analysis of a company, to include the type of questions and information needed for a situational diagnosis of a company's product or service, R&D efforts, organization and management, and financial strategies, Students are required to do more in-depth analysis on three selected companies, using the research and analysis techniques learned in this and last semester's course. Close
Business Plan III: Diagnosing and Measuring Customer Satisfaction (3-0-3)
(Lecture-Lab-Study Hours)
During this 2nd year course that focuses on measuring customer satisfaction and expectations, students will gain an understanding and appreciation of the issues that must be addressed to initiate a CSM program, the issues that go into the development implementation and managerial considerations involved in CSM. Topics include: customer satisfaction; "Customer Value Model;" and collecting and analyzing demographic and psychographic data. Close
This course exposes students to the entire marketing research process, from the problem formulation stage (at the very beginning) to the research findings report (at the very end). This objective is achieved in two ways: in the classroom, where the approach is one of discussion, lecture, and in-class exercises; and in the real world, where students are required to work closely with an actual business client on a marketing research project concerning an actual product or service.(The instructor assists the students in securing a business client.) During the course, the topics covered include: the marketing research process and problem formulation, research design, primary data collection, data collection forms, attitude measurement, sampling procedures, sample size, collecting the data, data analysis interpretation of results, and the final research report. The course builds heavily on the statistical foundation laid down during the prerequisite BT221 Statistics. A statistical package (SPSS) will be used during the analysis stage of the research process.
The purpose of this course is to provde the conceptual frameworks and decision tools required for the success in both technology-based and non-technology-based markets: the student learns to define and select specific customer segments; to monitor the business environment for both opportunities and threats, with a particular attention to the ever changing technological and global context; and to develop marketing strategies for serving each targeted customer segment profitably. Although this course introduces the student to the basic theory and analytical methods characterizing modern marketing practice, there is an emphasis on both the marketing of technology products/services as well as the impact of technology on the general practice of marketing. Students are required to present both detailed marketing plans and serveral rigorous case analyses. Close
This course provides students with an understanding of the use of statistical methods as applied to business problems, in general, and to marketing research applications in particular. Topics include: descriptive statistics; probability theory, discrete and continuous probability distributions; sampling theory and sampling distributions; interval estimation; hypothesis testing; statistical inference about means, proportions, and variances; tests of goodness-of-fit and independence; analysis of variance and experimental design; simple and multiple regression; correlation analysis. This course has been developed with particular attention to the specific statistical foundation required by students enrolling in BT214 Marketing Research the next term. A statistical package (SPSS) will be used throughout the term. Close
The forces which govern the overall performance of the national economy are covered. Areas discussed include: supply and demand analysis, national income theory, monetary systems, alternative approaches to economic policy, current macroeconomic problems, and international economies.
Students learn how to set preliminary goals, objectives, and strategies. They begin to develop the specific aspects of their business plan, including an actual sales/revenue plan. Topics covered also include preparing an research and development plan and the use of historical information to prepare sales, revenues, and marketing expense estimates. Students work independently and in class, individually and in teams.
Business Plan I: Introduction to Business Planning and Field Study (3-0-0)
(Lecture-Lab-Study Hours)
Business Plan I: Introduction to Business Planning and Field Study During this 1st year course, students will gain a fundamental understanding of how businesses are organized, key functions within a company, and how companies operate, based upon using a Business Plan model as the teaching tool. Students start their exposure to a group of companies to assist them in determine what company, product, or service they choose for their business plan. Where appropriate, the latest E-Business techniques will be taught and used. Close
Business Plan II: Diagnosing the Internal Capabilities of a Company (3-0-3)
(Lecture-Lab-Study Hours)
During this 1st year course, students will develop skills in conducting in-depth internal analysis of a company, to include the type of questions and information needed for a situational diagnosis of a company's product or service, R&D efforts, organization and management, and financial strategies, Students are required to do more in-depth analysis on three selected companies, using the research and analysis techniques learned in this and last semester's course. Close
Business Plan III: Diagnosing and Measuring Customer Satisfaction (3-0-3)
(Lecture-Lab-Study Hours)
During this 2nd year course that focuses on measuring customer satisfaction and expectations, students will gain an understanding and appreciation of the issues that must be addressed to initiate a CSM program, the issues that go into the development implementation and managerial considerations involved in CSM. Topics include: customer satisfaction; "Customer Value Model;" and collecting and analyzing demographic and psychographic data. Close
Business Plan IV: Diagnosing the External Environment (3-0-3)
(Lecture-Lab-Study Hours)
BT201 Students continue to build upon the market research and situational analysis techniques from prior courses by evaluating the external factors that can significantly impact a company's performance. Topics include: identifying key market-related forces and their impact on the company's marketing strategy; the impact of technological and social-economic developments; analyzing the impact of economic development on a company's financial strategy; and understanding the impact of legislative and regulatory actions. Students will complete an externally focused analysis of a company's operations and use the results of the analysis to identify threats and opportunities related to that company's performance. Close
The course is the fourth in a four-course sequence for business and technology program students. The sequence of courses is designed to provide the student with an overview of modern sciences and technologies, as well as scientific and engineering methodologies. This course covers energy, thermodynamics, as well as environmental science and the impact of man's activity on the environment. The unifying theme of the course is power generation systems including fossil fuels, hydroelectric, geothermal and photovoltaic. A three-hour laboratory is an integral part of the course and includes experimentation, demonstrations and group projects.
Science and Technology II: Modern Physics and Materials (3-0-3)
(Lecture-Lab-Study Hours)
This is the second in a four-course sequence for the Business & Technology program. The sequence of courses is designed to provide the students with an overview of modern science and technologies, as well as scientific and engineering methodologies. This course covers electrostatics and electromagnetic, optics and fiber optics, solid-state electronics and optoelectronics. These subjects are taught by continuing to use the telephone system as a unifying theme. Network architecture is discussed to introduce the impact of architectural considerations on system performance. Materials, their properties and processing, are covered using modern engineering resins as the focus. A three-hour laboratory is an integral part of the course, and includes experimentation, demonstrations and group projects Close
This course will focus on the appropriate capital structure for a corporation. Topics covered include financial statement analysis, time value of money, valuation of financial instruments, risk and reward, capital structures, the capital asset pricing model and cash management.
This sequence develops the use of industry-standard personal productivity packages to develop reports and information in support ofthe key decision-making responsibilities of management. Advanced uses of the spreadsheet are developed, including the creation of aneffective business system using the spreadsheet's macro language. More complicated problems are approached using an industry-standard database management system. A course segment presents the integrated systems approach, including the use of local area networks ( such as the campus-wide network) to solve complex business problems.
This course focuses on the analysis and development of systems to meet the increasing need for information within organizations. It presents and analyzes various topics such as systems development life cycle, analysis and design techniques, information systems planning and project identification and selection, requirements collection and structuring, process modeling, data modeling, design of interface and data management, system implementation and operation, system maintenance, and change management implications of systems. Close
Students learn about planning, organizing, staffing, directing and controlling the production of goods and providing service functions of an organization. Main stages of production cycle and components will include raw materials, personnel, machines, and buildings. Specific topics covered will include forecasting, product design and process planning, allocation of scarce resources, capacity planning and facility location, materials management, scheduling, office layout, and total quality management.
Prerequisite: Requires junior or senior standing and EM 457 or BT 223 or EM 605.
This course covers the basic managerial components of planning, organizing, influencing, and controlling with selected study and discussion of important and sometimes controversial topics including global management, social and ethical responsibility, human resources, change, leadership, and communication. By term-end, students are expected to complete the ‘Managerial’ portion of their Business Plan.
Business Plan I: Introduction to Business Planning and Field Study (3-0-0)
(Lecture-Lab-Study Hours)
Business Plan I: Introduction to Business Planning and Field Study During this 1st year course, students will gain a fundamental understanding of how businesses are organized, key functions within a company, and how companies operate, based upon using a Business Plan model as the teaching tool. Students start their exposure to a group of companies to assist them in determine what company, product, or service they choose for their business plan. Where appropriate, the latest E-Business techniques will be taught and used. Close
Business Plan II: Diagnosing the Internal Capabilities of a Company (3-0-3)
(Lecture-Lab-Study Hours)
During this 1st year course, students will develop skills in conducting in-depth internal analysis of a company, to include the type of questions and information needed for a situational diagnosis of a company's product or service, R&D efforts, organization and management, and financial strategies, Students are required to do more in-depth analysis on three selected companies, using the research and analysis techniques learned in this and last semester's course. Close
Business Plan III: Diagnosing and Measuring Customer Satisfaction (3-0-3)
(Lecture-Lab-Study Hours)
During this 2nd year course that focuses on measuring customer satisfaction and expectations, students will gain an understanding and appreciation of the issues that must be addressed to initiate a CSM program, the issues that go into the development implementation and managerial considerations involved in CSM. Topics include: customer satisfaction; "Customer Value Model;" and collecting and analyzing demographic and psychographic data. Close
Business Plan IV: Diagnosing the External Environment (3-0-3)
(Lecture-Lab-Study Hours)
BT201 Students continue to build upon the market research and situational analysis techniques from prior courses by evaluating the external factors that can significantly impact a company's performance. Topics include: identifying key market-related forces and their impact on the company's marketing strategy; the impact of technological and social-economic developments; analyzing the impact of economic development on a company's financial strategy; and understanding the impact of legislative and regulatory actions. Students will complete an externally focused analysis of a company's operations and use the results of the analysis to identify threats and opportunities related to that company's performance. Close
Business Plan V: Goal Setting and Sales/Revenue Plan Development (3-0-3)
(Lecture-Lab-Study Hours)
Students learn how to set preliminary goals, objectives, and strategies. They begin to develop the specific aspects of their business plan, including an actual sales/revenue plan. Topics covered also include preparing an research and development plan and the use of historical information to prepare sales, revenues, and marketing expense estimates. Students work independently and in class, individually and in teams. Close
This course will introduce the student to the basic principles of managing technology and innovation in the corporate environment and the critical role technology plays as a strategic resource to achieve an organization's business objectives. Topics will include the evolution of technology and the technology lifecycle, understanding technological innovation in industry and organizational contexts, intellectual property, and the new product/service development process. Corequisites: BT 334
Science and Technology IV: Introduction to Chemistry and Materials (3-0-3)
(Lecture-Lab-Study Hours)
The course is the fourth in a four-course sequence for business and technology program students. The sequence of courses is designed to provide the student with an overview of modern sciences and technologies, as well as scientific and engineering methodologies. This course covers energy, thermodynamics, as well as environmental science and the impact of man's activity on the environment. The unifying theme of the course is power generation systems including fossil fuels, hydroelectric, geothermal and photovoltaic. A three-hour laboratory is an integral part of the course and includes experimentation, demonstrations and group projects. Close
Biological principles and their physical and chemical aspects are explored at the cellular and molecular level. Major emphasis is placed on cell structure, the processes of energy conversion by plant and animal cells, genetics and evolution, and applications to biotechnology.
Atomic structure and periodic properties, stoichiometry, properties of gases, thermochemistry, chemical bond types, intermolecular forces, liquids and solids, chemical kinetics and introduction to organic chemistry and biochemistry. Close
Laboratory work to accompany CH 115: experiments of atomic spectra, stoichiometric analysis, qualitative analysis, and organic and inorganic syntheses, and kinetics. Close
An introductory laboratory illustrating basic techniques and principles of modern biology by means of laboratory experiments and simulated experiments. This laboratory does not satisfy medical school admission requirements. Corequisites: CH 281
Biology and Biotechnology (3-0-6)
(Lecture-Lab-Study Hours)
Biological principles and their physical and chemical aspects are explored at the cellular and molecular level. Major emphasis is placed on cell structure, the processes of energy conversion by plant and animal cells, genetics and evolution, and applications to biotechnology. Close
Biological principles and their physical and chemical aspects are explored at the cellular and molecular level. Major emphasis is placed on cell structure, the processes of energy conversion by plant and animal cells, genetics and evolution, and applications to biotechnology. Close
Students learn how to use their business plan, deal with problems encountered, update, and get funding. They are exposed to the issues of law, ethics, and negotiation as applied to business implementation. Students are required to make their first full-plan presentation to peers and faculty. Topics include type of capital and alternative sources, venture capital, and building the organizational infrastructure for plan support.
Business Plan I: Introduction to Business Planning and Field Study (3-0-0)
(Lecture-Lab-Study Hours)
Business Plan I: Introduction to Business Planning and Field Study During this 1st year course, students will gain a fundamental understanding of how businesses are organized, key functions within a company, and how companies operate, based upon using a Business Plan model as the teaching tool. Students start their exposure to a group of companies to assist them in determine what company, product, or service they choose for their business plan. Where appropriate, the latest E-Business techniques will be taught and used. Close
Business Plan II: Diagnosing the Internal Capabilities of a Company (3-0-3)
(Lecture-Lab-Study Hours)
During this 1st year course, students will develop skills in conducting in-depth internal analysis of a company, to include the type of questions and information needed for a situational diagnosis of a company's product or service, R&D efforts, organization and management, and financial strategies, Students are required to do more in-depth analysis on three selected companies, using the research and analysis techniques learned in this and last semester's course. Close
Business Plan III: Diagnosing and Measuring Customer Satisfaction (3-0-3)
(Lecture-Lab-Study Hours)
During this 2nd year course that focuses on measuring customer satisfaction and expectations, students will gain an understanding and appreciation of the issues that must be addressed to initiate a CSM program, the issues that go into the development implementation and managerial considerations involved in CSM. Topics include: customer satisfaction; "Customer Value Model;" and collecting and analyzing demographic and psychographic data. Close
Business Plan IV: Diagnosing the External Environment (3-0-3)
(Lecture-Lab-Study Hours)
BT201 Students continue to build upon the market research and situational analysis techniques from prior courses by evaluating the external factors that can significantly impact a company's performance. Topics include: identifying key market-related forces and their impact on the company's marketing strategy; the impact of technological and social-economic developments; analyzing the impact of economic development on a company's financial strategy; and understanding the impact of legislative and regulatory actions. Students will complete an externally focused analysis of a company's operations and use the results of the analysis to identify threats and opportunities related to that company's performance. Close
Business Plan V: Goal Setting and Sales/Revenue Plan Development (3-0-3)
(Lecture-Lab-Study Hours)
Students learn how to set preliminary goals, objectives, and strategies. They begin to develop the specific aspects of their business plan, including an actual sales/revenue plan. Topics covered also include preparing an research and development plan and the use of historical information to prepare sales, revenues, and marketing expense estimates. Students work independently and in class, individually and in teams. Close
Business Plan V: Preparing the Planning Document (3-0-3)
(Lecture-Lab-Study Hours)
This course covers the basic managerial components of planning, organizing, influencing, and controlling with selected study and discussion of important and sometimes controversial topics including global management, social and ethical responsibility, human resources, change, leadership, and communication. By term-end, students are expected to complete the ‘Managerial’ portion of their Business Plan. Close
Students are required to join senior engineering project teams and contribute to the project in terms of helping the group develop a business plan for its design product.
This course covers the fundamentals of contract law, aspects of environmental regulations, lobbying, ethics, and the law and negotiating techniques. Specific discussion includes the legal and ethical aspects of the new web-based economies and businesses internationally.
Business Plan I: Introduction to Business Planning and Field Study (3-0-0)
(Lecture-Lab-Study Hours)
Business Plan I: Introduction to Business Planning and Field Study During this 1st year course, students will gain a fundamental understanding of how businesses are organized, key functions within a company, and how companies operate, based upon using a Business Plan model as the teaching tool. Students start their exposure to a group of companies to assist them in determine what company, product, or service they choose for their business plan. Where appropriate, the latest E-Business techniques will be taught and used. Close
Business Plan II: Diagnosing the Internal Capabilities of a Company (3-0-3)
(Lecture-Lab-Study Hours)
During this 1st year course, students will develop skills in conducting in-depth internal analysis of a company, to include the type of questions and information needed for a situational diagnosis of a company's product or service, R&D efforts, organization and management, and financial strategies, Students are required to do more in-depth analysis on three selected companies, using the research and analysis techniques learned in this and last semester's course. Close
Business Plan III: Diagnosing and Measuring Customer Satisfaction (3-0-3)
(Lecture-Lab-Study Hours)
During this 2nd year course that focuses on measuring customer satisfaction and expectations, students will gain an understanding and appreciation of the issues that must be addressed to initiate a CSM program, the issues that go into the development implementation and managerial considerations involved in CSM. Topics include: customer satisfaction; "Customer Value Model;" and collecting and analyzing demographic and psychographic data. Close
Business Plan IV: Diagnosing the External Environment (3-0-3)
(Lecture-Lab-Study Hours)
BT201 Students continue to build upon the market research and situational analysis techniques from prior courses by evaluating the external factors that can significantly impact a company's performance. Topics include: identifying key market-related forces and their impact on the company's marketing strategy; the impact of technological and social-economic developments; analyzing the impact of economic development on a company's financial strategy; and understanding the impact of legislative and regulatory actions. Students will complete an externally focused analysis of a company's operations and use the results of the analysis to identify threats and opportunities related to that company's performance. Close
Business Plan V: Goal Setting and Sales/Revenue Plan Development (3-0-3)
(Lecture-Lab-Study Hours)
Students learn how to set preliminary goals, objectives, and strategies. They begin to develop the specific aspects of their business plan, including an actual sales/revenue plan. Topics covered also include preparing an research and development plan and the use of historical information to prepare sales, revenues, and marketing expense estimates. Students work independently and in class, individually and in teams. Close
Business Plan V: Preparing the Planning Document (3-0-3)
(Lecture-Lab-Study Hours)
This course covers the basic managerial components of planning, organizing, influencing, and controlling with selected study and discussion of important and sometimes controversial topics including global management, social and ethical responsibility, human resources, change, leadership, and communication. By term-end, students are expected to complete the ‘Managerial’ portion of their Business Plan. Close
Business Plan VII: Implementation, Controlling and Capital Acquisition (3-0-3)
(Lecture-Lab-Study Hours)
Students learn how to use their business plan, deal with problems encountered, update, and get funding. They are exposed to the issues of law, ethics, and negotiation as applied to business implementation. Students are required to make their first full-plan presentation to peers and faculty. Topics include type of capital and alternative sources, venture capital, and building the organizational infrastructure for plan support. Close
Students are required to join senior engineering project teams and contribute to the project in terms of helping the group develop a business plan for its design product.
This course introduces students to the managerial analysis and application of network and software applications necessary to develop, maintain, and enhance a business presence in the electronic marketplace. This course builds upon previous courses in Information Technology, including network and software applications from a management and implementation perspective, and introduces advanced concepts in these areas. This course requires in-class use of a laptop computer in the current Stevens configuration with Stevens wireless and TCP/IP access.
This course focuses on the analysis and development of systems to meet the increasing need for information within organizations. It presents and analyzes various topics such as systems development life cycle, analysis and design techniques, information systems planning and project identification and selection, requirements collection and structuring, process modeling, data modeling, design of interface and data management, system implementation and operation, system maintenance, and change management implications of systems. Close
This course covers differentiated and contrasted aspects of an entrepreneurial organization. In addition, students are exposed to the latest e-business tools used to expand a business and facilitate entrepreneurial start-up firms. Included are differences in funding techniques, hiring and practice, and leveraging of supplier resources.
