Synergies between Systems Engineering and Marketing
Understanding stakeholder/customer needs and finding ways to satisfy these are important aspects in both the domain of marketing as well as in systems engineering. Some questions of interest could be: How do these two disciplines approach this task w.r.t methods and tools? What can they learn from each other? Are there potential overlaps and conflicts? How do they complement each other? How does marketing and "engineering" currently collaborate? How could the collaboration/interface between the two be improved?