Dr. Adriana Madzharov

ASSISTANT PROFESSOR
School: School of Business
Building: Babbio Center
Room: 627
Phone: 201 216 3339
Email: Adriana.Madzharov@stevens.edu
Education
  • Ph.D., Marketing, Baruch College, the City University of New York, Graduate Center, New York
  • M.B.A., Marketing Management, Peter J. Tobin School of Business, St. John’s University, New York
  • M.S., Econimics, International Tourism, University of National and World Economy, Sofia, Bulgaria
  • B.S., Economics, International Tourism, University of National and World Economy, Sofia, Bulgaria
Research

Sensory Marketing, Variety Seeking Behavior, Aesthetics, Luxury and Hedonic Consumption

 

Google Scholar page:

https://scholar.google.com/citations?user=ZmroMyUAAAAJ&hl=en

Experience

Writing Fellow, Baruch College, City University of New York, 2012-2013

Lecturer, Baruch College, City University of New York, 2009-2012

 

 

Professional Service

Editorial board member:

 Journal of Business Research

 

Reviewer:

Journal of Consumer Research

Journal of Consumer Psychology

Journal of Experimental Psychology, Applied

Journal of Public Policy and Marketing

Journal of the Association for Consumer Research

Academy of Marketing Science Conference

Association for Consumer Research Conference

European Association for Consumer Research Conference

European Marketing Academy Conference

Marketing and Public Policy Conference

Society for Consumer Psychology Conference

Honors & Awards

Writing Fellowship, the City University of New York, 2012-2013

Mills/Tannenbaum Scholarship Award, Baruch College, 2010-2011

Enhanced Chancellor’s Fellowship, the City University of New York, 2008-2012

Graduate Assistantship, St. John’s University, 2007-2008

Professional Societies

Academy of Marketing Science

American Academy of Advertising

American Marketing Association

Association of Consumer Research

Association for Psychological Science

Society of Consumer Psychology

Grants, Contracts & Funds

Interpublic Research Award, Baruch College, 2011

Graduate Center Research Grant, the City University of New York, 2011

Selected Publications
Journals
  1. Madzharov, Adriana V.. (2019). "Self-Control and Touch: When Does Direct Versus Indirect Touch Increase Hedonic Evaluations and Consumption of Food", Journal of Retailing. 95 (4), 170-185.  https://doi.org/10.1016/j.jretai.2019.10.009  .
  2. Bublitz, Melissa, Tracy Rank-Christman, Luca Cian, Xavier Cortada, Adriana Madzharov, Vanessa Patrick, Laura A. Peracchio, Maura L. Scott, Aparna Sundar, Claudia Townsend, and Nhgoc M. To. (2019). "Collaborative Art: A Transformational Force within Communities", Journal of the Association for Consumer Research. 4 (4), 313-331.  https://doi.org/10.1086/705023  .
  3. Madzharov, Adriana, Ning Ye, Maurreen Morrin and Lauren Block. (2018). "The Impact Of Coffee-Like Scent On Expectations And Performance", Journal of Environmental Psychology, (57), 83-86.  https://doi.org/10.1016/j.jenvp.2018.04.001  .
  4. Madzharov, Adriana, Suresh Ramanathan, and Lauren Block. (2016). "The Halo Effect of Product Color Lightness on Hedonic Food Consumption", Journal of the Association for Consumer Research, 4 (1), 579-591.  https://doi.org/10.1086/688221  .
  5. Madzharov, Adriana V., Lauren G. Block, and Maureen Morrin. (2015). " The Cool Scent of Power: Effects of Ambient Scent on Consumer Preferences and Choice Behavior ", Journal of Marketing, 79 (January), 83-96.
  6. Madzharov, Adriana and Lauren Block. (2010). " Effects of Product Unit Image on Consumption of Snack Foods ", Journal of Consumer Psychology, 20 (October), 398-409
    • Lead article in the Special Issue on Aesthetics, Journal of Consumer Psychology
    • Best Conference Paper, Marketing and Public Policy Conference, 2010
    • Featured in Psychology Today, October 21, 2010
    .
  7. Bobel, Ann, Rhonda Hadi, Diogo Hildebrand, Veronika Ilyuk, Adriana Madzharov, Yan Meng, Zoe Rogers, Daniel Rubin, and Lauren Trabold. (2012). "Fostering an Ethical Research Community as Doctoral Students: Building Our Own Professional Standards of Ethics", Journal of Consumer Research,  http://www.ejcr.org/ethics.html  .
Conference Proceedings
  1. Madzharov, Adriana, Lauren Block, and Maureen Morrin. (2014). "The Cool Scent of Power: Effects of Ambient Scent on Preference and Choice of Luxury Products", Advances in Consumer Research Volume 42. eds June Cotte and Stacy Wood, Duluth, MN: Association for Consumer Research .
  2. Madzharov, Adriana, Suresh Ramanathan, and Lauren Block. (2012). "The Halo Effect of Product Color Brightness on Hedonic Food Consumption", Advances in Consumer Research Volume 40. eds. Zeynep Gürhan-Canli, Cele Otnes, and Rui (Juliet) Zhu, Duluth, MN : Association for Consumer Research.
  3. Madzharov, Adriana and Lauren Block. (2011). "Logo Image Effects on Consumer Perceptions of Packages", Advances in Consumer Research Volume 38. eds. Darren W. Dahl, Gita V. Johar, and Stijn M. J. van Osselaer, Duluth, MN: Association for Consumer Research, 803-4.
  4. Madzharov, Adriana and Lauren Block. (2011). "Effects of Product Unit Image on Consumption of Snack Foods", European Advances in Consumer Research Volume 9. eds. Alan Bradshaw, Chris Hackley, and Pauline Maclaran, Duluth, MN: Association for Consumer Research, 481.
Courses
  • BT 350 Marketing
  • MGT 641 Marketing Management
  • MGT 546 Marketing Strategy
  • MGT 548 Consumer Behavior
  • BT 445 Virtual and Physical Consumer Behavior