Dr. Gaurav Sabnis
- PhD in Marketing, The Pennsylvania State University, 2011
- MBA, Indian Institute of Management Lucknow, 2004
- B Engg, University of Pune, India 2002
His research interests include: Empirical modeling of marketing strategy, issues Sales force management, Online user generated content, Competition’s role in online content.
Refereed Journal Articles
Kyriakou, Charalampos, Gaurav Sabnis, and Jeffrey V. Nickerson (2016), "Knowledge Reuse for Customization in Open Design Communities", forthcoming in MIS Quarterly.
Lappas, Theodoros, Gaurav Sabnis, and George Valkanas (2016), "The Impact of Fake Reviews on Online Visibility: A Vulnerability Assessment of the Hotel Industry", forthcoming in Information Systems Research.
Sabnis, Gaurav, and Rajdeep Grewal (2015), "Cable News Wars on the Internet: Competition and User-Generated Content", Information Systems Research, 26(2), pp. 301-319.
Sabnis, Gaurav, Sharmila C. Chatterjee, Rajdeep Grewal, and Gary Lilien (2013), “The Sales Lead Black Hole: On Sales Follow-Up of Marketing Leads,” Journal of Marketing, 77(1), pp. 52-67.
Sabnis, Gaurav, and Rajdeep Grewal (2012), “Competition and its Implications for Marketing Strategy”, in Marketing Strategy Handbook, Northampton, MA, USA: Edward Elgar Publishing, Inc., Venkatesh Shankar and Gregory S. Carpenter (ed.) 2012, pp. 58-77.
Channel Manager, IBM from 2004 to 2006
PhD Program Committee, School of Business
Undergraduate Curriculum Committee, School of Business
American Marketing Association
- BT 350 Marketing
- BT 403 Marketing Strategy in a Digital World
- BIA 672 Marketing Analytics
- BT 214 Marketing Analytics and Research