Dr. Gaurav Sabnis

School: School of Business
Building: Babbio Center
Room: 407
Phone: 201-216-3463
Email: Gaurav.Sabnis@stevens.edu
  • PhD in Marketing, The Pennsylvania State University, 2011
  • MBA, Indian Institute of Management Lucknow, 2004
  • B Engg, University of Pune, India 2002


His research interests include:  Empirical modeling of marketing strategy, issues Sales force management, Online user generated content, Competition’s role in online content.

Google Scholar Page 

 Refereed Journal Articles

 Kyriakou, Charalampos, Gaurav Sabnis, and Jeffrey V. Nickerson (2017), "Knowledge Reuse for Customization in Open Design Communities", MIS Quarterly, 41(1), pp. 315-332.

 Lappas, Theodoros, Gaurav Sabnis, and George Valkanas (2016), "The Impact of Fake Reviews on Online Visibility: A Vulnerability Assessment of the Hotel Industry", Information Systems Research, 27(4), pp. 940-961.
(Runner-up, Best ISR Paper 2016)

 Sabnis, Gaurav, and Rajdeep Grewal (2015), "Cable News Wars on the Internet: Competition and User-Generated Content", Information Systems Research, 26(2), pp. 301-319.

 Sabnis, Gaurav, Sharmila C. Chatterjee, Rajdeep Grewal, and Gary Lilien (2013), “The Sales Lead Black Hole: On Sales Follow-Up of Marketing Leads,” Journal of Marketing, 77(1), pp. 52-67.

 Book Chapters

 Sabnis, Gaurav, and Rajdeep Grewal (2012), “Competition and its Implications for Marketing Strategy”, in Marketing Strategy Handbook, Northampton, MA, USA: Edward Elgar Publishing, Inc., Venkatesh Shankar and Gregory S. Carpenter (ed.) 2012, pp. 58-77.


General Information

Industry Experience
Channel Manager, IBM from 2004 to 2006

Institutional Service

PhD Program Committee, School of Business
Graduate Curriculum Committee, Stevens Institute of Technology

Professional Societies


American Marketing Association

  • BT 350 Marketing
  • BT 403 Marketing Strategy in a Digital World
  • BIA 672 Marketing Analytics
  • BT 214 Marketing Analytics and Research